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THIS week the Moscow newspaper Vedomosti carried an advert for the £13
million London house owned by Michael Flatley, the Irish dance impresario.
If it sells, it will be the seventh property to go for more than £10 million
in the past few weeks — the same number that sold in that price range in the
whole of last year.
One of those, No 15 Kensington Palace Gardens, has broken the city’s previous
record, which stood at £40 million. Another, on the market for £18.5
million, had a buyer but has instead been let for a record rent of £20,000 a
week, with two tenants bidding.
The world’s billionaires are loosening their belts and indulging in a property
spending spree. A market that only a year ago was dead has burst into
action. Last year the rich man’s barrier was clearly fixed at £1,000 a
square foot in Central London. By that measure, the average three-bedroom
semi- detached house would cost just north of £1 million.
Recent sales have driven straight through that barrier. Prices of £1,500 to
£1,800 a square foot have been paid. In the case of Kensington Palace
Gardens, the buyer paid nearly £2,000 a square foot for a main house in need
of refurbishment and a secondary house within the same grounds. In terms of
price and value, this is now London’s most expensive property.
So why now and why London? The City is strong, bringing back buyers for houses
in the single millions, where supply and demand are more evenly balanced and
prices are holding steady at their previous peak.
Above them, in the thin air of the billionaire market, prices are rocketing.
Many buyers had been hovering for some time, viewing everything, but bidding
on nothing. That pent-up demand is pouring out now. “Even the rich like a
little back-up,” says Brian d’Arcy Clark, of Chesterfield, the Central
London agency. “As soon as one bird settles, the rest come and feed.”
The rich have always been with us, but never in quite such high numbers. Five
years ago wise heads were predicting an outflow of people and funds from
London to Frankfurt, the epicentre of the euro. But the private-jet set has
come to London in even greater numbers than before and Gordon Brown’s recent
Budget has not clipped its wings. Fears that the favourable tax status of
non-domiciled international residents would be changed proved unfounded.
Recent sales are all in the wedge of land running south west from Hyde Park
Corner, covering Belgravia, Knightsbridge, and Kensington and Chelsea. They
include a house in Bloomfield Terrace, Chelsea, which sold for £17.5 million
to a member of the Mittal steel family.
Another sale was of a house in Chester Square, Belgravia, for about £12
million. The benchmark price for the smaller houses in Chester Square is now
£7 million, compared with about £5 million a year ago.
Where there were five houses for sale in Eaton Square, there is now one. Of
the four that have gone, one was the £20,000-a-week rental.
None of these sales was to a British buyer, though many were to buyers already
based in London. Their presence attracts others drawn by the convenience,
the language, the culture and, increasingly, the tolerance of the UK
compared to the US.
Charlie Ellingworth, who runs the upmarket buying agency Property Vision, has
just come back from Dubai, where the conversation was heavy with Arab
experiences of misery in the United States. Even the richest people from the
Middle East now find the US a tough environment in which to travel and to
live. As a consequence, they are shifting their assets to London.
Then there are the Russians. Such is the strength of demand for London
property that the estate agent FPDSavills has opened a Russian desk. It is
manned, not by an estate agent, but by a former banker who has worked in
Moscow, London and New York. Will Andrich will act as “front-of-house” for
Russian clients, offering a personal entrée to the world of London property.
Of the recent multimillion-pound sales, two were to Russian buyers.
The most notable was the record-breaking £41 million sale last week of No 15
Kensington Palace Gardens. It went to a man who had been renting No 15A
across the road, in the face of competition from three other buyers.
A few years ago Kensington Palace Gardens was a dead zone of distressed
ambassadors, living in houses beyond their country’s means, and empty hulks
looking for private owners. Now, the upgrading of the road, the security
lodges at either end and new 150-year leases is bringing in 21st-century
grandees.
Anne Spackman was last week named Property Writer of the Year at the
British Press Awards for the second year in a row.
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