Fiona Hamilton, London Correspondent
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Boris Johnson yesterday criticised the “dumbing down” of culture for young people, saying that they should be targeted with opera and ballet as well as hip-hop music and movies.
The Mayor of London's strategy to promote culture in the capital says that the young are often patronised by the presumption that they will only like art that they can immediately relate to.
Mr Johnson calls on arts chiefs to provide a wider variety of cultural opportunities for young people.
His cultural document, Cultural Metropolis, says: “Working class students may be steered towards popular culture like hip-hop, new media and film, on the basis that they will find older art forms like opera or ballet irrelevant. This approach patronises young people and limits their horizons.
“Art and music have the capacity to enrich young people's lives. They stimulate curiosity, imagination and interest in the world. Getting stuck in to all forms of artistic endeavour gives young people a sense of discipline, develops self-respect and inculcates valuable skills and knowledge.”
In a bid to nurture the next generation of artists and musicians, and to widen audiences, the mayor is also considering introducing an “Oyster card for the arts”. The electronic swipe pass would give free or cheap entry to museums, theatres and sports centres.
Mr Johnson will also encourage more young people to learn a musical instrument,and called on Londoners to give away their unused instruments.
Munira Mirza, director of culture policy, said: “We want young people to get every opportunity to experience culture, to understand it, and to know it is for them.
“We passionately believe that we must not patronise them but rather help them to understand and experience great art in all its variety: from western classical music to Latin American jazz; from paintings by old masters to new media installations by contemporary artists.”
More than 15 million overseas tourists come to London each year together with 10 million domestic visitors and 150 million day trippers. Seven out of 10 say that the culture on offer influenced their decision to visit the capital.
West End theatres attracted more than 13 million visitors last year and generated revenue of £1.5 billion.
Mr Johnson said: “There are tough times ahead, but I am committed to helping the cultural sector cope. For it to flourish and for people to be creative, we need to be brave with funding and bold in our vision.”
He will also support a showcase called “The Story of London”, a season of events to be held next year to celebrate the capital's past, present and future.
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A bunch of rubbish. A little research shows places like the Tate Modern and many more are free or extremely generously priced. Cheaper than lets say, a pack of cigarettes.
The arts are an ingulgence. Education, self-awareness and inspiration to succeed are what is needed, not trips to the Opera.
Alex, London,
Surely the point is to give kids a choice. Some will never enjoy opera or ballet. But some who might are currently priced out of these activities. As it stands accessing hip hop is cheaper than accessing classical music. Unless you find one of those rap tracks that sample Bach or Borodin :)
Emma, Munich, Germany
Well done Boris! Dumbing down of culture is ridiculous, encourage exposure at an early age and children will love it. Think Jesuits give me a child an impressionable age and they will be mine for life! (First opera aged 7, first ballet aged 5, still love them today plus I also love jazz, rock )
Charlotte, London, England
Who exactly 'steers' the youth to hip-hop? Surely people can explore what they want without paternalistic instruction.
Try steering the opera crowd to hip-hop. See what happens. If it fails, it's because the reasons are the same for the reverse.
Thomas, London,
Hip-hop is traditionally known for speaking truth to power - probably the real reason that Boris wants to see the back of it, nothing to do with it 'dumbing down' the kids, but quite the opposite.
Athena Murphy, Hampstead, UK
The notion that classical music is all about "poncing about in tights" and the aversion to foreign languages are exactly the reasons why we need to reach out to the youth and give them an opportunity to engage in the arts.
Maya, London, UK
No thank you.
As a teen, i prefer Hip hop rather than a some lady screaming in opera :/
Too boring.
Candice King, London, UK
Poncing about in tights on one stage and people singing in a foreign language on another, yea sure, the kids will love it.
brian keating, agde, france
Well-done Boris! Anything that starts to reverse the dumbing down trend has to be a good thing. When I was at school in 70s we were visited by a string quartet it exposed children who would never have listened to such music a whole new experience and genre. That scheme was axed years ago reinstate
Alexander Nixon, Haswell, Co Durham, UK
It might be a good start if the media stopped calling classical music 'highbrow'. It is comprehensible to young all people. Thousands will affirm this in today's schools where more art music, active and passive is encouraged than ever before. Don't dumn down all that is life enhancing!
Noel Thompson, Mary Tavy, Devon,
Back in the 1970s when I was a schoolboy in London there was a scheme called Youth and Music which targetted schools across London. Low price tickets were offered for opera, ballet and concerts to school children. Through this group I grew to love opera and classical music. Just revive this scheme.
Mark Thomson, Gisborne, New Zealand
A fantastic idea. Boris is spot on about this.
Stuart, Leicester,
hear hear :)
Becca, London, UK